How to Create Your First Process Video
Okay so before we get started, for those who are new to my blog … My name is Craig Babin and I’m on a mission to turn my part time hobby into a full time income and I’m hoping to inspire many of you to do the same.
So if you have a part time hobby that you want to monetize, then consider subscribing to my monthly newsletter so that you don’t miss a single post. On a side note, you’ll also get access to some great promotional offers from my Etsy store, that are only available to my newsletter subscribers.
Let’s Get Started
Now in my last post on creating a master plan for a passive income, I mentioned that one of the ways I was going to monetize my hobby was by creating a YouTube channel. I also said that there were going to be 3 types of videos that I was going to be uploading, the process video, the tutorial video and the product review video.
Over my next 3 uploads, I’m going to give you an example of each one of those videos. But for today I’m going to start off with the process video. If you want to go right to the video, scroll down to the bottom of the post to view it now.
Okay so depending on the type of hobby you have, your process video may look a little different than mine.
If your hobby is a traditional style hobby, meaning that what you create is actually physical and not digital, then your process video is more likely to focus on you … or at least your hands … or whatever body part you create with, I’m not here to judge.
Traditional hobbies can range anywhere from sculpting, painting and wood carving, all the way to photography, playing an instrument, to building model cars.
Do you have a knitting hobby? You can monetize it.
Do you like to color in coloring books? You can monetize that hobby too!
Recording Your Process Digitally
Now if you’re like me and you create digitally. You could have a camera pointing over your shoulder recording your monitor screen, but you’d probably be better off recording your process using screen capture software. For this video, I’m using a piece of software called Camtasia … I’ll put a link to it below.
It really doesn’t matter what your hobby is, if you can record yourself doing it … it can be monetized. Unless of course what you’re doing is illegal. In that case you may want to lose the camera.
Now depending on what your hobby is, the creative process for most hobbies will be fairly lengthy … which means that once you’ve recorded your video, you’re probably going to have to speed it up a little, before you post it on YouTube.
You may well get a kick out of spending two weeks in your pyjamas building the Death Star out of Lego, but I don’t think anyone is going to want to watch you do it in real time. Or want to see a grown man in his pyjamas playing with Lego for 14 days.
I’ll show you how to speed up your recorded footage, in a later post. But for now, just know that there is probably going to be some editing that needs to be done, before you can upload it.
Creating Audio for Your Process Video
Now as far as the audio for your video, process videos are a great place to just ramble aimlessly about something that pertains to your hobby … kind of like I’m doing here. And a great place to come up with ideas for narratives is your very own YouTube comment section.
As your channel grows you’re going to find that your subscribers will start posting a lot of questions in the comment section of your videos. You can use those very questions to determine your future video content. Once your channel is large enough, you’ll have more video ideas than you know what to do with.
So rather than typing out responses to every question you get in the comment section, use your process videos as a means to respond to your subscribers. Plus, what subscriber doesn’t like seeing their name in a video?
Your process video is also a great place to go into detail about what inspired you to create this particular piece. For me, I wanted this design to serve as a reminder to not only hold on to your inner child, but to also keep it clean and free from the corruption of adulthood. And let’s face it, if a monkey brushing its teeth while wearing fuzzy bunny slippers and a flotation device doesn’t do that for you … well then I’m afraid it’s already too late for you my friend.
Giving your viewers a glimpse into what actually inspired the piece you are working on, will go a long way in helping them to find a way to relate to it.
As a consumer we are far more likely to purchase something that we can relate to, or that moves us in some way. When looking or listening to a finished piece of art, it can sometimes be difficult to determine the true meaning of that piece. That’s what makes a process video such a powerful sales tool. It gives your potential customer a chance to develop an emotional bond with the piece.
Now because the video is not playing in real time, it’s probably not a great idea to talk about the techniques of your creative process. Information like that will be much easier for your viewers to follow if it is given to them in real time. So save that information for your tutorial videos.
Something else you can talk about in your process video is the tools you use to perform your hobby. Don’t go in to great detail as to why you use those particular tools, just let your viewers know what tools you’re using and where they can find them … doing this will set you up to deliver a more detailed product review video, at a later date.
Now if you’re someone who’s not really big on talking, you can always just turn up the background music and let it play throughout the whole video. There’s a great channel on YouTube where you can download tonnes of royalty free music to score your videos with. I’ll put a link to it below.
Royalty Free Music: https://www.youtube.com/channel/UCht8qITGkBvXKsR1Byln-wA
The Call to Action
As your video slowly comes to an end, be sure to let your viewers know that the piece you are creating is available to purchase, and in what formats it comes in. If you have an online store, this would be a great time to plug it. Also be sure to let your viewers know that you will be putting a link to your store in the description section, below your video.
Also, be sure to encourage your viewers to leave comments and/or questions in the comment section. As I said earlier, those questions will become a great resource for new video content ideas.
And finally, always finish by asking your viewers to subscribe to your channel as well as to like the video. Likes go a long way in getting your videos placed higher in the search results of YouTube’s algorithm. So don’t be afraid to ask for the like. Most people don’t have a problem liking a video, they just forget to do it sometimes. So a subtle reminder can really help out your channel in the long run.
If you would like to show your support for my blog, you can simply share this post to any of your social media accounts. That act alone will go a long way to helping me achieve my goals and for that I thank you.